For the past three years I have been working primarily as a digital designer and this is where my skills are most proficient. 

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I am currently in control of designing three emails a week, a range of social media posts (educational, entertaining, and engaging) and creating photography and video content. I have been in charge of creating a range of digital campaigns at Nails.INC, from our seasonal campaigns and promotions to collaborations. These have included big name brands like Froot Loops, Amazon Prime, Squishmallows and Percy Pig!

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I am currently the brand guardian of My Mood London, a subsidiary brand of Nails.INC aimed at a younger audience and stocked in Boots UK. I have creative ownership of the brand across all digital assets and have seen an influx of followers on social media since I took control and gave the brand a cohesive image.

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I set up my first business at 17 using Instagram, and quickly harnessed the power of online content creators for promotion (the term 'influencer' was just in its infancy) and I gained over 5,000 followers during the first week of launching.

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I recently also created social assets for an event put on by The OR Foundation, a non-profit which targets colonialism within the fashion industry.